Do a thorough walkthrough
Note every surface and its condition before you price anything.
- Rooms or exterior elevations, and which surfaces: walls, ceilings, trim, doors
- Repairs: patching, caulking, sanding, peeling or damaged areas
- Access: heights, ladders or scaffolding, furniture to move
- Colour changes that may need extra coats
Break the price into line items
Itemize by room or by surface. A homeowner who sees “Living room — walls and ceiling” and “Trim and doors” understands the price far better than one total number.
Make prep work visible
Preparation is often the biggest difference between a good job and a cheap one. Show it on the estimate so customers see the value.
Be clear about materials
State whether materials are included, the product line or quality level you plan to use, and how colour selection works.
List exclusions and assumptions
Moving heavy furniture, wallpaper removal, or repairs discovered during the job are common exclusions. Writing them down avoids awkward conversations later.
Send it fast and follow up
Sending the estimate the same day as the walkthrough shows you're organized. Keep track of open estimates and follow up after a few days.
Updated . General information only — not legal, tax or financial advice.